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5 Tips for Slowing Referrals

One of the best part about Bright Referral is that you can track every single referral. You don't lose a single one.

And with this insight, comes the acute awareness when referrals start to slow down. The good news is that the data arms you with ways to get referral numbers back up where you want them. Here are our top 5 ideas.

  1. Look at the trends. Check out the REPORTS page within your account to take a look at any seasonality or trend data for the office that is slowing down. If you do notice trends and seasonality, you can start to plan for it so there is no surprise when a small dip in the year occurs or when things all of a sudden take-off.

  2. Talk to the office. Reach out to the office with slowing referrals and ask them what is going on. They might not be aware that referrals were once high and have now tapered off. Perhaps they just need to hear from you more often to stay top of mind. Or perhaps there was a bad experience with a patient and they want to talk things over. No matter the situation (positive or negative) there is always a solution. Even showing the office that you are willing to listen, understand and improve goes a long way in trusting their patients in your hands.

  3. Remind everyone why you are great. Bright Referral makes you look good. And is a great opportunity to remind your referring offices all of the other ways you are great. When you visit their practice to train the team on how to use Bright Referral, talk about all of the amazing things you offer patients. Think innovative treatment options, in-office experiences, modern technology, etc. Then, GPs can feel at ease sending patients your way.

  4. Make a communications plan. With Bright Referral you can easily see what makes an office increase in referrals. Whenever you do deliveries, check to see if they spike the next day or week. If you take them to lunch, check again. Soon you'll be able to figure out how frequently and what types of communication work best for each of your referring office. Use this information to put a communications plan together, specific for each office. Then you can masterfully get your referral levels higher, while giving the GPs exactly what they want.

  5. Keep it speedy. Bright Referral allows you to follow up with patients immediately. That means faster scheduling and faster access to treatment. That is a huge win for patients and their referring doctors. Make sure to remind your GPs that Bright Referral speeds up care and improves the patient experience overall.

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