Village Orthodontics of Toronto, Canada recently demonstrated how community events can become powerful referral engines - so long as you employ the right strategy. Proud sponsor of a local parade, Village Orthodontics wanted their impact to reach past the event itself. The team added a Bright Referral QR code to a specially designed holiday card included with each giveaway. The clear Village Orthodontics–branded bags included fidget bracelets and the custom card, all designed to match their...

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