Village Orthodontics gets creative with Bright Referral

Village Orthodontics of Toronto, Canada recently demonstrated how community events can become powerful referral engines - so long as you employ the right strategy.

Proud sponsor of a local parade, Village Orthodontics wanted their impact to reach past the event itself. The team added a Bright Referral QR code to a specially designed holiday card included with each giveaway.

The clear Village Orthodontics–branded bags included fidget bracelets and the custom card, all designed to match their whimsical float theme: Santa’s Tooth Fairy Village in Labubu Land. By blending the parade’s magic with their practice’s personality, the team created a memorable moment families were excited to take home. They later amplified visibility by sharing the QR cards on social media, continuing the engagement well after the event ended.

In just four days, the QR code generated 15 referrals, offering clear data on engagement, something most community events struggle to measure. Village Orthodontics attributes their success to pushing the creative envelope and thinking bigger about what a QR code can do.

"You just have to think in the grand scheme of things" - Village Orthodontics.

The takeaway for other practices? Bright Referral is worth every bit of effort when you use it for branding, referral generation, and capturing insights that help fuel future growth.

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