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Resources and support for
Events as Referral Sources
WHY CARE ABOUT USING YOUR EVENTS AS A REFERRAL SOURCE?
Because it is a ton of effort and money to sponsor local events and festivals! Finding ROI and measuring success only makes you smarter.
HOW TO IMPLEMENT:
1. Look at the calendar and decide which events you're showing up for. Then determine WHY you are showing up and what you hope to get out of being there.
2. Based on those answers, adjust the Bright Referral experience to match your needs.
3. Train your event team to use Bright Referral at the event.
Are you using Bright Cards or printing a scanable QR code?
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Any scripting?
Any incentives for team members that meet their goals?
TRACK SUCCESS
1. Set a goal.
2. Monitor progress.
3. Redefine the goal.
Tracking event ROI is brand new.
It's hard to know what is right for YOUR practice and the event.
So the first step is to set a goal or benchmark.
Once you have a baseline, we can work together to push for more strategic and hard-working goals.
Not finding what you're looking for?
Fill out the form below and we'll get back to you right away.
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